create a new intity {LLC / group}
this can be a different genre of food, an online / retail concept, tea room, hotel,
soda shop, ice cream shop, ice cream bar, interiors, flips, air bnb, hotel, etc.

phases:
Create solid concept
create branding + design
create vision + spatial design
create investor presentation
get investors
develop brand ethos + brand foundations
+ go -> build out

locations:
SLC + anywhere else