guides are for anyone struggling
to find their way through some of
life’s most tough seasons.
guides are punchy truths of advice that offer
support by making readers feel seen, heard + jope of a way through their shit storms. direct + funny illustrations by molly.
our guides are here to help change the world with hacks we have found while living through our own lessons. our guides are here because someone needs to do this.
Bold + bright colors
fun + inviting illustrations paired with text
cheeky, plays on words
Animals or a character that is a through line in all guides
a word or term that is a though line in all guides {place holder: GUIDE}
guides will have a Hard cover with bold prints
meant to be sharable, displayable
PRIMARY COLOR STORY
#d4a186
#9c7239
#ef68a6
#ed3724
secondary COLOR STORY
#e2d3c6
#3c5076
#a9b163
#666032
primary typeface
secondary typeface
copy typeface
molly illustrative typeface
guide to life books
prints pulled from books
greeting cards
coloring books
journals
guided journals
stickers
wearable merch
one year plan:
formation of company
create first three guides
create website, social media
research printing + possible representation
print + launch
three year plan:
release two more series of guides
widen product line + develop dtc sales
wholesale?
brand recognition
five year plan:
release a total of 5 series
increase sales
world domination
animations
molly, what are some of your dream goals?
erin
make any + all of molly’s edits
complete final brand guide + send to molly
decide on name + logo
create + digitize logo
add to branding package
share files with molly
work on partnership agreement
decide with molly - first three volumes
start organizing content + structure
digitize content
research printing + book options
create brand schedule
molly
review brand guide
send any edits to erin
decide on name
create logo
decide on first three volumes
send content to erin - ie: what do you want in each book? from there i can organize page structures, etc.